A toy piano kicks off “Good Call,” the opening track of I Know Why You Cry. The song also features a pretty wicked violin solo. It’s all part of the unpredictable whimsy we’ve come to expect from Guelph, Ontario’s favourite son, Gregory Pepper. But the song also touches on aging, life struggles, and questions of identity, themes that appear throughout the record. I Know Why You Cry is actually a curated selection from Pepper’s mammoth “Song of the Week” exercise from 2017-18, a “long, cheeky, confessional mixtape” says Pepper that produced 52 tracks of sometimes undisciplined, often manic melody. Amid the chaos of delivering a new song each week Pepper also grappled with classic transitional life events like losing a parent, having a baby, and rebuilding a kitchen. Now, almost two years later, Pepper offers up a precisely crafted distillation of the experience. And the results are good. Very good indeed.
The album’s ‘dark’ side opens rather sprightly with “Good Call,” despite a melody and march-like feel that belies its serious themes. “Bottle of Ink” is basic biography. Pepper is also an accomplished graphic artist that uses his bottle of ink to capture things that are ‘funny and sad when life is a drag.’ Then its full on into darkness, with songs exploring worry (“Worrier Spirit”), loss (“Maybe I’ll See You”), identity (“Unsolved Mystery”) and coping (“Bogus Journey”). But darkness Pepper-style is not really a downer at all. The tuba and Monty Norman Bond coda on “Worrier Spirit” cuts the dread down the size pretty effectively. Things do occasionally get somber, as on “Bogus Journey” when Pepper channels Yann Tierson in his Amélie and Goodbye, Lenin! phase. But never for too long. Case in point: the lovely situational sketch drawn out in “Sublime Sun Tattoo” where a shop song query segues into surreal speculation about Enya’s lonely castle and stalkers so obsessed they stab themselves. It takes a certain kind of wonderfully twisted creativity to deliver this stuff.
Flipped over, the album approaches ‘daybreak’ covering themes like pretension, self-examination, parenting, and mortality. Sound like pretty heavy stuff? Yes, but that’s not the Pepper way. He calls out bullshit on “Art Collector” amid squiggle horns, birdsong, car horn shots, and a cloud of uplifting background vocals. Concerns about parenting and the world our kids will inherit are given voice in a trio of songs, a mini-musical of sorts, that vibe Macca’s macabre Maxwell side, with perhaps a bit of 10cc on “Diaper Hill.” On “Bigger Than Jesus” Pepper cuts through his sardonic armor to offer a song that is just lovely in style and sentiment. But it’s back on “Father’s Day” where ‘he doesn’t want much’ … ‘just to hear the voice of God or whatever’s on the iPod.’ “Coda” reviews the album’s songs in a wonderful sort of ‘end-ature’ medley.
I Know Why You Cry is Gregory Pepper’s most fully realized and mature work, beautifully crafted, alternatively hilarious and touching, evidence of an artist in full control of his muse. And that is saying something given his impressive back catalogue. This record is heading straight for the ‘best of’ lists. My advice? Get on over to bandcamp and help make this guy a star.
Feel free to cancel Christmas, my present came early with Gregory Pepper’s new single “I’ve Got a Bottle.” Pepper is Canada’s should-be favourite curio pop songwriter. Master of styles, piquant tunesmith, a clever with words guy, Pepper never fails to deliver the goods. But I have to say, it’s been a while – too long. Pepper took a year to write a song a week during 2017-18 while weathering the loss of his father, arrival of a baby daughter, and driving the occasional snow plow. But now the word has come down that a new album of Pepper tunes – I Know Why You Cry – will drop in the new year. I can’t wait! Seriously, waiting is not my strong point. But in the interim you have this delightful dollop of Pepper pop craftmanship. Enjoy, and get ready for a fab Pepper-stravaganza coming to this station sometime this February.
Now I know what you’re thinking. You’ve seen these sort of crazy K-tel-esque offers before and they just seem too good to be true. Oh, it all starts off nice but after a few weeks of genuinely new material the whole operation degenerates into live album outtakes and crude demo tapes. But hey, would I steer you wrong? As your poprock curator I’ve already sampled the goods and I can assure you everything has an address on quality street. The Song of the Week Club got its start July 4 with the anthemically timely “Going Back to the U.S.A.” Since then he’s produced 14 wholly new poprock gems. By special permission from the head Pepper himself, I can showcase some of this new material here to whet your appetite.
Only 14 songs into his 52 song odyssey and already the wide range of material presents too much choice. But the four songs below I think give you a sense of what Gregory Pepper is doing. The songs capture his musical dexterity, sublime lyrical creativity, and sense of fun. “Sublime Sun Tattoo” has a late 1950s, early 1960s melodrama pop sound, with a lyric devoted to exploring Enya’s possibly castle-fed loneliness. “Worrier Spirit” has very Elvis Costello melodic subtones circa Punch the Clock to my ears. I love the way the guitars charge out of the gate, only to drop out with the vocals, the great pulsing organ, and the theramin/Quinn Martin Productions sound that appears at the three-quarter mark, capped by a cool James Bond chord ending. It’s the little details that make these such melodic masterpieces! “Give Yourself a Hand” has a great swinging feel with sweetened vocals that add just a touch of light to the desperate drabness so typical of a bachelor party trip to the strip joint. “Two Speeds” showcases Pepper’s mastery of different stylistic eras, with some nice Merseybeat touches, particularly the guitar riff and the overall song structure. I gotta stop here or I’ll give away the store.
Sublime Sun TattooWorrier SpiritGive Yourself a HandTwo Speeds
Gregory Pepper is a poprock songwriter and performer extraordinaire. He specializes in writing short, punchy, hook-filled masterpieces on bizarre and/or hilarious topics.