Who needs black Friday and interminably long line-ups when you can just hit ‘buy track’ from the comfort of your own electronic device? Doing some e-music shopping today instead would be my advice. And, luckily for you, Day 5 of our solid-week-of-singles event ends today with a strong set of poprock suggestions to go musically shopping for. Swiss producer David Langhard is the force behind Howlong Wolf and our featured song “You Made It (Into This Song)” from their latest album Norwegians Can’t Refuse. I love the muscular slickness of the production here. Back when AM radio used to both reflect and influence popular tastes, this is just the sort of polished poprock that ruled (and rightly so). New Jersey’s Joe Normal and the Anytown’rs are slick too, but in a different way. Their killer single “Don’t Hurt Me” exudes classic rock and roll radio, with a nice melodic undercurrent. In that brief time when the FM dial was the new rock trendsetter in the 1980s, this baby is just the sort of thing that blasted out of cars all over town. Jordan Jones’ album is titled Self-Titled and it’s being written up across the powerpop blogosphere but what is interesting to me is how everybody seems to choose different tunes to focus on. Personally, I’m loving “Waiting” with its 1960s-meets-1980s hooky sound and distinctive guitar ring. We here at Poprock Record loved Propeller’s 2017 LP Don’t Ever Let This Let You Down. Now they’re back with a neat EP entitled Three Steps to Better Listening and it’s not false advertising. “There Goes a Day” has a big shimmery guitar sound and layered vocals reminiscent of The Mighty Lemon Drops or Matthew Sweet or The Primitives. Is this a prelude to a new album? Yes please! Another highly anticipated release for this blog is anything by Portland’s wonderful music eccentric Mo Troper. We gushed over his stunning 2017 LP Exposure and Response and gasped when the Bond franchise didn’t snap up his should-be Bond theme “Never Dream of Dying.” Now he’s back with a pre-release single from his forthcoming 2020 album Natural Beauty and it’s another winner. “Jas from Australia” is a sneaky piece of pop goodness, slightly jarring but ultimately ear-wormy in its effects upon repeated listenings.
What if Howlong Wolf, Joe Normal, Jordan Jones, Propeller and Mo Troper were like Scrooge McDuck, diving in the e-dividends of their black Friday receipts? What an image. Click the links – make it so!